Pink October is a global movement dedicated to breast cancer awareness, highlighting the importance of prevention and early diagnosis. Throughout this month, campaigns, events and awareness initiatives are carried out to inform society and support those affected by the disease.

The involvement of companies is essential to amplify this message, encourage solidarity and demonstrate a genuine commitment to corporate social responsibility.

What is Pink October

Pink October emerged in the 1990s as an international movement aimed at raising awareness about the importance of early detection of breast cancer, one of the most common oncological diseases among women. During October, monuments are illuminated in pink, institutions promote screenings and brands take part in health awareness campaigns.

This movement has become a global reference in the fight against breast cancer, promoting information, prevention and emotional support.

The symbolism of the pink ribbon

The pink ribbon is the main symbol of Pink October. It became widely known in the 1990s when it was first distributed at a charity run organised by the Susan G. Komen Breast Cancer Foundation in the United States. Since then, the ribbon has represented the fight against breast cancer, solidarity and support for those facing the disease.

Today, it is a globally recognised visual element, widely used in institutional and corporate campaigns.

Highlighted Events in Portugal on Breast Cancer

In Portugal, Pink October is marked by several initiatives involving institutions, companies and the community. Among the most notable are:

• The Sempre Mulher Run, an annual charity event whose proceeds support women with breast cancer.

• The initiatives promoted by the Portuguese Cancer League, which organises awareness campaigns and free screenings across the country.

• The illumination of monuments in pink in cities such as Lisbon and Porto, drawing public attention to the cause.

These initiatives reinforce the importance of breast cancer prevention and collective engagement.

What Can Your Business Do for This Cause?

Companies play a key role in spreading the Pink October message. There are several simple and effective actions that can be implemented:

• Promoting internal awareness campaigns, sharing information and encouraging prevention.

• Establishing donations or partnerships with organisations fighting breast cancer.

• Creating a themed dress code, encouraging employees to wear pink on specific days.

• Using custom promotional gifts as a communication and engagement tool.

These actions help create a more conscious and socially responsible corporate environment.

Engage Your Audience with Pink October Gifts

Custom promotional gifts are an excellent way to engage employees, clients and partners with this cause. In addition to reinforcing the message, they help extend the impact of the campaign over time.

Some ideas for Pink October promotional gifts include:

• Customized T-shirts: With campaign-related designs, they encourage participation and awareness.

• Pink pins and bracelets: Small accessories that symbolize support for the cause and are easy to distribute.

• Reusable bags: Sustainable gifts that, in addition to promoting awareness, reinforce environmental commitment.

• Personalized water bottles: Encourage healthy habits while spreading the campaign message.

• Personalized notebooks and pens: Useful in daily life, they help keep the campaign alive over time.

These products help keep the message alive and strengthen the emotional connection with the brand.

Small gestures with a big impact

Lighting up the company façade in pink, offering custom corporate gifts, organising prevention talks or sharing educational content on social media are simple initiatives that create a positive impact.

Beyond awareness, these actions bring employees, clients and partners closer together, building relationships based on trust, empathy and social commitment.

Why invest in Pink October

Supporting Pink October is also a way to differentiate your brand in an increasingly competitive market. Supporting health and solidarity causes strengthens corporate reputation, increases visibility and shows that the company goes beyond business objectives.

Join the Pink October movement

Showing that your company cares about prevention, health and community well-being is a strong sign of responsibility and closeness. By actively participating in Pink October, your brand contributes to a more aware, supportive and healthier future.