On July 3rd, the International Plastic Bag-Free Day is observed, a global initiative encouraging consumers, companies, and governments to reflect on the devastating impact of single-use plastic and to adopt more sustainable practices. At a time when climate change, biodiversity loss, and excessive waste are urgent challenges, this day serves as an essential reminder that small daily actions can generate real and lasting change.

Why is this day important?

It is estimated that every year over 1 million plastic bags are used per minute worldwide. Most are used for only a few minutes before being discarded. Due to their lightweight nature and low recyclability, many end up in landfills, rivers, and oceans, where they can take hundreds of years to decompose.

This rapid disposal cycle causes serious environmental issues:

• Ocean pollution, affecting fish, birds, and other marine species.

• Microplastics entering the human food chain.

• Increase in non-biodegradable waste production.

• Overloading of waste management systems.

The International Plastic Bag-Free Day was created as a global campaign to raise awareness of this issue and promote the use of reusable, recyclable, and biodegradable bags.

The role of brands: sustainability with purpose

Consumers are increasingly attentive to companies' environmental practices. Today, they look for brands with clear values, transparency, and commitment to sustainability. Reducing or eliminating the use of single-use plastic bags is a simple yet highly symbolic step that communicates environmental responsibility, modernity, future-consciousness, and respect for consumers.

By replacing plastic bags with reusable bags made of organic cotton, jute, raffia, or RPET, companies reduce their ecological footprint and strengthen their sustainable market positioning. Additionally, offering personalized eco-friendly gifts reinforces emotional connections with customers and demonstrates that the brand acts with genuine purpose.

Sustainable gift ideas to mark the day

If your company wants to celebrate International Plastic Bag-Free Day with a meaningful action, consider offering eco-friendly gifts that encourage behavior change and reduce disposable use. Some suggestions include:

• WP2392 – Large Shopping Bag 600D RPET Fama: Ideal for everyday shopping, durable, spacious, and made from recycled plastic.

• WP2331 – Mesh Shopping Bag 600D RPET Malla: Perfect for fruits, vegetables, and quick shopping trips, breathable material.

• WP1731 – Multi-Purpose Bag 100g RPET Totepet: Lightweight, compact, and practical, ideal for daily use.

These products reduce plastic consumption and reinforce the brand's image as a promoter of sustainability, social responsibility, and environmental awareness.

Change starts with a bag

Refusing a plastic bag may seem like a small gesture, but multiplied by thousands of people, it becomes a powerful movement. If everyone avoided one plastic bag per day, the annual impact would be enormous, reducing tons of waste ending up in landfills and oceans.

On International Plastic Bag-Free Day, we invite your company to go beyond symbolic gestures. Promote internal awareness campaigns, provide reusable alternatives, review packaging practices, and adopt environmental policies that last throughout the year.

Change is continuous and starts now. Choose to make a difference with sustainable practices and turn this day into a turning point for the future of your brand and the planet.