On April 22, we celebrate Earth Day, a date that invites us to reflect on our relationship with the planet and the impact of our everyday choices. First launched in 1970 in the United States and now observed in over 190 countries, Earth Day is a powerful reminder of the climate crisis we face — and of our responsibility to protect our shared home: the Earth.

Each year, Earth Day highlights a global theme, and in 2025 the focus is on ecosystem restoration and plastic reduction, emphasizing the importance of sustainable practices across all sectors, including business.

Change starts with small steps

While the environmental challenges are immense, the good news is that every small action makes a difference. By making simple changes to our daily routines, we can significantly reduce our environmental footprint — both at home and in the workplace.

• Here are a few sustainable habits you can bring into your office or business:

• Replace disposable cups with reusable mugs;

• Use eco-friendly office supplies like pens, notebooks, and folders made from recycled or natural materials;

• Choose eco-conscious promotional gifts to elevate your marketing efforts with purpose.

Your company can (and should) be part of the solution

At Wapi, we believe that building a more sustainable future starts with conscious choices. That’s why we offer a wide range of eco-friendly promotional gifts, made from recycled, biodegradable, and organic materials such as:

• Organic and recycled cotton

• Natural bamboo and cork

• RPET (recycled plastic from bottles)

• Coffee husks, wheat fiber, and sugarcane waste

• Recycled paper and kraft cardboard

All items can be personalized with your brand logo, helping you communicate your sustainability values and connect more meaningfully with clients, employees, and partners.

Eco-friendly gifts: more than a giveaway — a meaningful message

Promotional items remain one of the most effective marketing tools. But when they’re sustainable, they do more than promote — they inspire, build trust, and reflect your brand's values.

Consider offering them:

• To customers or leads, as a thank-you gesture that builds loyalty;

• To employees, as motivation and appreciation tools;

• To suppliers and partners, strengthening your professional relationships.

Picture handing over a biodegradable pen after signing a contract, or showcasing eco-friendly caps at your next event. It’s not just a gift — it’s a statement.

Sustainability is no longer a trend — it’s the market reality

Recent research shows that consumers increasingly expect brands to take real action on environmental issues. According to Deloitte, over 60% of European consumers prefer companies that demonstrate a strong commitment to sustainability.

Green marketing has become a necessity. And sustainable promotional items are a smart way to align your message with the values that matter most to your audience.

Gifting eco-friendly products is gifting a better future

This Earth Day, take the opportunity to reinforce your company’s commitment to the planet through meaningful, actionable change.

At Wapi, we’re here to help you turn your campaigns into purpose-driven initiatives.

• Sustainable gifts.

• Eco materials.

• Brands that make a difference.

Happy Earth Day! May every day be a step toward a healthier planet.