In 2024, personalisation remains one of the biggest wedding trends. Couples want their wedding favours to reflect who they are — not just as individuals, but as a couple. That’s why personalised items continue to win hearts: from initials engraved on small keepsakes to custom illustrations or meaningful quotes that represent their love story.

It’s all about giving guests something unique — a piece of the couple’s identity they can take home. This attention to detail turns a simple gift into a memorable experience, and leaves a lasting impression long after the celebration ends.

1. Personalisation on the rise

Personalisation is a trend that will remain strong in 2024. The bride and groom are looking for ways to make their gifts and souvenirs even more special by adding personalised touches that reflect their personality and style. From small details, such as having the bride and groom’s initials engraved, to completely customised items, such as key rings with photos of the couple.

2. Sustainability in Focus

With the growing concern for the environment in 2024, couples are paying more attention to the usefulness of their souvenirs and opting for items that are more environmentally friendly. Items such as sowing seeds, personalised cotton bags and organic products are gaining prominence as sustainable options that convey a message of care for the planet. As well as showing their appreciation for their guests, these gifts also demonstrate the bride and groom’s commitment to environmental issues.

3. Technology and innovation

In an increasingly digital world, wedding souvenirs and gifts are also following this trend. In 2024, items such as personalised power banks, bluetooth headsets and even gifts with QR codes for accessing digital wedding albums are increasingly popular with brides and grooms who want to give their guests useful and technological gifts. These options not only impress with their innovation, but also ensure that the gifts are really useful in the guests’ daily lives.

4. Memorable experiences

More than just material objects, couples are looking to offer memorable experiences to their guests in 2024. This can include anything from vouchers for romantic dinners to cookery workshops or wine tastings. Gifting guests with special and unique moments creates lasting memories and strengthens the bond between those present and the bride and groom.

5. Wedding gift kits

Personalised kits are a creative and practical way to present guests with a variety of useful and themed items. In 2024, couples are betting on kits that reflect the style and theme of the wedding, including everything from mini bottles of sparkling wine to gourmet chocolates and beauty products. These kits are a lovely way to thank guests for attending and ensure they take home a complete and memorable souvenir of the big day.

In 2024, couples are looking for more than just a pretty gift — they want to offer something that tells part of their story. That’s why more and more brides and grooms are choosing wedding favours with special meaning, connected to the wedding location, their roots, or meaningful moments from their relationship.

It could be a small jar of honey from the region where they grew up, a candle with a scent inspired by their engagement trip, or even a small illustration drawn by a friend that captures their story. These types of gifts become symbols of affection and closeness, making them truly unforgettable.

These keepsakes aren’t just beautiful — they’re deeply authentic. And often, it’s that authenticity that touches guests the most.