At Wapi we try to give you access to a variety of printing techniques so that you can choose the one that best suits the needs of your brand. First of all, it is important as a customer to know the different techniques so that you can make a decision together with our expert advice.

With this article, we want to show you a versatile and long-lasting technique – screen printing.

What is screen printing?

Screen printing is a technique, in which, a screen with small openings is used to transfer the ink onto the article. A stencil is created which blocks out certain parts of the screen in the shape of the logo. The ink is then placed on the canvas and pushed through it to adhere to the item. In this technique, each colour is printed separately. Therefore several screens are needed depending on the number of colours of a multi-coloured logo. After printing, the article is finally placed in a drying tunnel.

What are the advantages of screen printing?

This technique offers several advantages that make it a popular choice for personalising gifts and promotional materials. Here are some of the advantages of this technique:

Durability:

Screen printing is known for its resilience and longevity. The ink used is resistant to fading and peeling. Ensuring the printed design remains sharp and vibrant for a long period of time, even after multiple washes or frequent use.

Versatility in materials:

It can be applied to a wide variety of materials, such as fabrics, plastics, glass, metals, wood and paper. So you can personalise a variety of promotional gifts and products, adapting to the specific needs of your campaign.

Vibrant colours:

It allows the printing of vivid and intense colours. The inks for this tecnhique are opaque and can be mixed to create a wide range of colours. This is especially beneficial when reproducing logos or designs with colours specific to the brand’s visual identity.

Printing on large areas:

It is a suitable technique for printing on larger areas as it allows you to cover a significant surface area with ink consistently and evenly. This is particularly useful when printing on t-shirts and bags.

Large scale:

It is efficient, economical and suitable for large-scale personalisation of gifts. With the use of specialised machines, a large quantity can be produced quickly and accurately.

Complex designs:

You can create complex and detailed designs with great precision. This technique allows the reproduction of corporate logos, artistic images, elaborate text and even photographs. The possibility of printing fine details makes screen printing an ideal choice for personalised gifts that demand high fidelity in the engraving.

Cost-effective:

Screen printing offers an attractive cost-benefit ratio, especially when it comes to large volume production. Unit costs decrease as the number of products increases, making it a cost-effective choice for companies that want to promote their brand efficiently.

Screen printing 360: What is it?

More recent than traditional screen printing, 360 screen printing has solved the biggest drawback of this technique: it is limited to flat surfaces. In 360 screen printing , in contrast to the traditional technique, the ink is applied on cylindrical items that are rotated as the print is made. This makes items such as reusable bottles possible to print using this technique.

Useful information

Only pantone solid colours (PMS) can be printed, no gradients

360 Screen printing  for cylindrical items

In conclusion, this is a versatile and durable personalised gifts engraving technique. For, with its ability to reproduce vibrant colours, exceptional durability and the possibility of personalisation on a variety of materials, screen printing stands out as an ideal choice for companies and individuals who wish to promote their brands in an effective and impactful way. By opting for this printing technique, you can create high-quality personalised gifts that will undoubtedly be appreciated for a long time by your customers and employees. "YOUTUBE"