With the growing demand for personalised travel, safe destinations, and authentic experiences, promotional items play a strategic role. Whether in the corporate or leisure travel sector, gifts such as toiletry bags, personalised suitcases, and other accessories are essential for companies looking to stand out and provide value to their clients.

Why go for personalised gifts in tourism?

In addition to being useful, these items reflect attention to detail, promote the brand and align with trends such as sustainability and personalisation. Here are 10 ideas for corporate promotional items that fit with tourism trends for 2025:

1. Personalised cluth bags

Small, stylish and very practical, personalised toiletry bags are perfect for business or leisure travel. Compact and functional, they reflect care for the traveller and reinforce your brand image.

2. Personalised suitcases and trolleys

With security a growing priority, personalised travel bags are a standout gift. For corporate or family travel, they associate your brand with reliability and durability.

3. Luggage tags

Preventing loss and identifying luggage in a practical way is essential. Personalised luggage tags reinforce branding and are ideal for holidaymakers who value security and organisation.

4. Sustainable and eco-friendly travel kits

Environmentally conscious travellers are looking for sustainable options. Reusable bottle kits, eco-friendly toothbrushes or slippers for hotel reinforce the image of a brand committed to the environment and sustainable practices.

5. Sports backpacks or daypacks

Lightweight, practical and compact, customised sports backpacks are ideal for tourists who prioritise simplicity and functionality during outings or adventures. Available in drawstring versions or in a variety of material structures, they combine sustainability and convenience, making them an excellent promotional gift option that combines utility and environmental responsibility.

6. Compact and personalised towels

Ideal for sun and beach destinations, quick-dry towels are useful, practical and can include your company logo, promoting your brand in a subtle and effective way.

7. Tech organisers

With the increase in corporate travel and the need for constant connectivity, cable organisers and tech accessories have become indispensable tools. These organisers help maintain order and practicality, preventing the loss of small items such as adapters, pen drives and other essential devices. Many of these products are made from environmentally friendly materials, such as recycled aluminium, bamboo or rPET, which contributes to sustainability. In addition, some models include specific compartments for portable batteries, chargers and mobile devices, meeting the needs of professionals looking for practical and versatile solutions. Due to their lightweight and compact design, these organisers are perfect for business trips and function as customisable promotional items, offering a useful and conscious way to promote brands and companies.

8. Personalised sleep masks

A gift that combines comfort and attention to detail. Personalised sleep masks are especially useful on long flights or relaxing retreats, offering clients a memorable experience.

9. Document and Passport Holders

With the rise of global tourism, personalised passport and document holders are essential to protect important documents and add sophistication to the travel experience.

10. Thermos bottles and reusable cups

Thermos bottles and reusable cups are perfect gifts for tourists who value sustainability. They encourage hydration, reduce the use of plastics and are highly appreciated by conscious travellers.

How to align promotional items with the trends of 2025?

According to IPDT, the trends for this year revolve around authenticity, safety, and eco-friendly practices. Incorporating these ideas into promotional items allows brands to be present at the most memorable moments of their customers' journeys.

Moreover, personalised corporate giveaways have the potential to create an emotional connection with tourists, whether they are frequent travellers, families, or business professionals on the move. Betting on sustainable personalisation is a smart strategy to stand out in a competitive market.

Conclusion

Investing in personalised promotional items, such as toiletry bags, travel bags and sustainable accessories, is an essential strategy for companies wishing to stand out in the travel industry in 2025. These promotional gifts, in addition to being useful and attractive, align with the main trends of modern tourism: sustainability, security and personalisation.

By choosing personalised corporate gifts, such as eco-friendly backpacks, sustainable travel kits or reusable bottles, your brand reinforces an image of environmental responsibility and care towards customers. The presence of your brand on every customer journey increases customer loyalty and positions you as an example of innovation and relevance in the market.

For modern travellers, both leisure and corporate, these gifts create an emotional connection that accompanies them during their unique experiences. Be relevant, sustainable and part of every customer journey - because the future of tourism is personalised, eco-friendly and authentic.