School Year 2024/25: Best Times to Offer Gifts

Offering personalized gifts to students is an effective strategy for companies that want to strengthen their brand among a young audience. However, for this action to be successful, it is essential to choose the most opportune times of the school year. Based on the 2024/2025 portuguese school calendar, we present the best times to offer gifts and the types of companies that can benefit from this practice.

2024-2025 Portuguese School Calendar

School Periods

In the upcoming school year, the three terms for preschool, elementary, and secondary education will be distributed as follows:

1st Term

Start of classes: September 12 and 16, 2024
End of classes: December 17, 2024

2nd Term

Start of classes: January 6, 2025
End of classes: April 4, 2025

3rd Term

Start of classes: April 22, 2025
End of classes: June 6, 2025 (9th, 11th, and 12th grades), June 13, 2025 (5th, 6th, 7th, 8th, and 10th grades), and June 27, 2025 (preschool and 1st, 2nd, 3rd, and 4th grades).

School Breaks

As usual, school breaks are scheduled at four moments: Christmas, Carnival, Easter, and summer.

Here are the start and end dates for each:

Christmas

Start of break: December 18, 2024
End of break: January 3, 2025

Carnival

Start of break: March 3, 2025
End of break: March 5, 2025

Easter

Start of break: April 7, 2025
End of break: April 21, 2025

Summer

Start of break: June 7, 2025 (9th, 11th, and 12th grades), June 14, 2025 (5th, 6th, 7th, 8th, and 10th grades), and June 8, 2025 (preschool and 1st, 2nd, 3rd, and 4th grades)
End of break: September 2025

Best Times in the School Year to Offer Personalized Gifts

1. Start of the School Year

The start of the school year is a perfect time to distribute gifts such as personalized backpacks, pencil cases, notebooks, and pens. Stationery stores, bookstores, and youth fashion brands can take advantage of this moment to provide school supplies that will be used throughout the year. Educational institutions or municipalities can also offer school materials to welcome new students. These items are not only useful but also have high visibility, helping to reinforce the brand daily.

2. Christmas Holidays

Before the Christmas holidays, many schools organize parties and themed activities. This is an excellent opportunity for tech companies to offer gifts like personalized headphones, phone cases, and power banks. Food companies can also take the chance to distribute healthy snacks in personalized packaging.

3. Easter Holidays

After the Easter break, students are preparing for the final stretch of the school year. It’s a good time to offer gifts that help keep them motivated, such as bookmarks and reusable water bottles. Sports and wellness companies can distribute these items, encouraging healthy habits among young people.

4. End of the School Year

At the conclusion of the school year, commemorative gifts such as medals, t-shirts, or personalized caps can be a great way to celebrate students’ achievements. Companies involved in leisure and sports activities can offer items related to their field, promoting fun, relaxation, and physical activity during the summer holidays.

Conclusion

Offering personalized gifts at the right times during the school year not only reinforces brand presence but also creates a positive connection with young people. Schools and municipalities, technology companies, food, sports, and leisure businesses have various opportunities throughout the year to stand out with this target audience, contributing to their education and well-being.